Soul Source Live

Yesterday Mark Zuckerburg of Facebook revealed the next move for his company to expand the social media giants reach into making the web more social.  The team at Facebook has developed the Open Graph API allowing site developers the ability to add the Facebook “Like” feature (commonly used on their wall posting and news feed pages) to any web page.  ”Helicopter view” thinking is that this will allow a visitor to“like” a particular page which will in-turn notify your Facebook friends that you have visited and enjoyed specific content at a particular site.

This new “greater” socialization of the web can have great impact on several facets of your site and web presence including:

• Quality or visual appeal to your target demographic
• Perceived value of content at visitor level
• Ability to engage and connect instantly
• Opportunity to aggregate information to develop future content

Churches, non-profits and businesses must realize this technology is another paradigm shift in how the world interacts with the web and should begin to take steps now, to fully understand how this free tool can be leveraged to help their organization better connect with the culture and the audience they hope to reach.

As a full time “ministry for media” participant it’s amazing to watch the rapid pace in which web casting, both live and on demand, is impacting and helping ministries grow and reach new audiences locally and globally.

Based on offerings at the recent CES show the convergence of web to the family room plasma / TV is rapidly approaching. Up to this point our clients at 316 Networks have resisted delivering advertising alongside or within their content. As ministry moves closer to being a sole broadcast entity their will be more opportunity to engage some form of ad supported streaming.

This article in Ad Age describes some of the latest in how Madison Ave is offering online inventory to advertisers. Just wondering if someone will step up with an ad aggregator that suites ministry. What are our thoughts?

Good to be back posting. Much has happened to my career since my Echo postings. Have moved from the Ministry Media Integration space into Ministry Media – Digital Asset distribution space. Currently working as Client Manager and Media Consultant to Ministries for 316 Networks.  Having the time of my life.   Anyway… so much for the career update.

Was just reading an article in the latest Ad Age Mag about Pepsi’s Mt. Dew brand pulling user generated content from viewers to their 12seconds.tv web site asking for a video promoting their brand.  The Ad world has been wrestling with how to monetize the new digital space model while big brands and marketers continue to re-define digital marketing methods.

Was just thinking how much impact a ministry could have on the culture by leveraging similar initiatives – extracting testimonies or positive church / ministry experiences.  When online viewers see something real they know it – and believe it.   This User Generated Content Widget offers ministry an excellent way pull, review and post UGC  to their site.